sales Strategy
Target Audience
Only Ghosts is aimed at graphic novel and manga/anime fans aged 15-35.
Darker themes of depression, anxiety and intimate relationships in an age of accelerating technology will resonate with young adults grappling with the stresses of the 21st century.
Building a Fanbase
Organic reach is crucial to the success of Only Ghosts, before and after the release of the book. Interest should build steadily over the production to guarantee a profitable launch.
With a background as a brand manager in the videogame industry, Jeremy has proven success growing his own channels and building a large fanbase.
Calling from the Shelf
A Journey from Bookstore to Sale
Only Ghosts’ mind-bending AR integration is its unique selling point. It’s vitally important that the AR technology is highlighted, and is as frictionless as possible to try out in store.
1. LENTICULAR COVER
The first thing to grab a browser’s attention is a striking 3D holographic cover. As well as standing out in a bookstore, it gives a physical taste of the book’s modus operandi.
2. QR CODE STICKER
A sticker prominently displayed on the cover invites the casual viewer to scan a QR code and experience an ‘interactive cinematic novel’.
3. INSTANT AR
On scanning, the customer is directed to onlyghostsbook.com, and to point their device at the first page of the book. Several pages can be viewed in full AR, giving a sense of the experience within seconds and whetting the appetite for more.
4. FULL FAT APP
The remaining pages require the customer to download the official Only Ghosts app. By this point, the customer will know whether they want to purchase the book, and the app allows for:
• Smoother transitions between pages, and greater fidelity afforded by larger file sizes.
• Push notifications and email capture - updating fans with new books and merchandise, and exclusive deals and discounts.
• Recording and sharing videos of the experience with friends. A watermark and branded endslate with the website URL are automatically packaged with recorded clips.
Other Formats
Only Ghosts' unique AR design can be translated into alternative formats, to sell on different devices and storefronts.
APP ONLY
A standalone app that utilises the gyros of modern devices can replicate the experience of moving the device to traverse the pages. Full voice acting and music removes the need for any onscreen text.
DESKTOP EDITION
A digital ebook for Steam, Epic, and other digital storefronts that interacts with the Only Ghosts app on a separate device in exactly the same way as the hardcover version.
apple vision pro & VR Headsets
Apple Vision Pro and modern VR headsets allow for fluid mixed reality experiences - thrusting you into Only Ghosts' augmented reality world without the need to hold out your phone.
Collector's Editions
The effort that goes into the mainline project can be spun into various collector’s editions for Only Ghosts superfans.
limited edition prints
Illustrated pages from the book that are rendered at wall-art scale and viewable through the Only Ghosts app.
Vinyl Soundtrack
The full soundtrack for the project, presented in an album format.
Concept Art Book
Behind-the-scenes work, visual development of the world and insights into the creation of the AR tech that brings it to life.